Fractional COO

More money.
More time.
Fewer fires.

If you're a founder or CEO who's outgrown the way you've been running things, or you're just ready for the next level, I can help.

I'm not a consultant with recommendations. I lead the work, and I deliver a return you can measure. I find the leaks and the hidden opportunities other people miss, because I look at the whole customer journey, where revenue, operations, and customer experience meet. That's my secret sauce. Your team keeps the gains after I'm gone.

Twenty-five years in the operator's chair.
Four-person startups to multi-billion-dollar public companies.

Work With Michelle
Michelle Meyers
Easy Street OffersSynergy Global HousingThe Exercise CoachFlowOpendoorRealtor.comSIRVARealief Neuropathy CentersEasy Street OffersSynergy Global HousingThe Exercise CoachFlowOpendoorRealtor.comSIRVARealief Neuropathy Centers
If You're Reading This

Some of this probably sounds familiar.

Revenue is growing but profit isn't keeping pace.

Sales and operations quietly blame each other.

Customers are leaving and no one can say exactly why.

Initiatives start with energy and never quite finish.

Meetings produce discussion, not decisions.

Your people are working harder without better results.

You have plenty of data and no agreement on what it means.

The software you bought didn't fix the underlying problem.

Almost everything still routes through you.

None of this means you built the wrong business. It usually means your business has outpaced your operating model, which is a good problem wearing a very stress-filled disguise.

The Outcome

What changes when we work together?

More Money

I find what the business is losing and the growth it is already sitting on, then fix what is causing both. Revenue leaks and operational drag are usually the same problem wearing two different names.

More Time

I take the work off your plate. Not a plan for someone on your team to go execute. The execution. You get back the hours you have been spending in the weeds, and the mental space that comes with them.

Fewer Fires

When operations are struggling behind the scenes, your customers feel it before you do. Fewer escalations, fewer unhappy clients, fewer weeks that disappear into cleanup nobody planned for. Your people feel it too. When the job gets easier to do well, they stop burning out and they stay.

Client engagements to date have returned 3 to 10 times the investment.

Here's the proof.

"When she walked into our business, she got it. Fast. What she delivered is what most "consultants" promise and almost none of them produce."

DAN NOMA  ยท  FOUNDER & CEO, EASY STREET OFFERS

Michelle Meyers
Why Me

I've sat in your chair.

I learned business from the ground up. Delivery, then management, then the executive seat, reporting to boards, private equity firms, and shareholders. I've also been an owner and operator myself. It's an unusual set of vantage points, and it means I can look at your company in a truly unique way. I've carried the P&L, run the sales organization, owned customer experience, and been responsible for a lot of teams. I know what every role in your company costs and what it contributes. That's why I'm direct about what I see, and why I'll tell you when I'm not the right fit.

I've run SaaS platforms, thousands of simultaneous home renovations across multiple states, franchisor and franchisee operations, and a decade of overseeing Fortune 50 accounts. Your details will be different. The places where money quietly goes missing rarely are. I enjoy a complicated business. Hand me a messy one and a room full of good people and I'm perfectly happy. I'll tell you what I'm seeing, put the dollars next to it, and build the fix alongside your team, who tend to enjoy the process a good deal more than they expected to.

Why Me

Why this works.

The Clarity to See It

I read a complicated business fast, and I read all of it at once. Finance, operations, customers, and the people running it. Those four get looked at separately almost everywhere, and the answer is almost always sitting in between them. I separate the symptom from the cause, say the thing everyone has been circling for months, and put a dollar figure next to it.

The Experience to Fix It

Twenty-five years in the operator's chair. P&Ls as large as $2 billion. A 250-person sales organization producing $8 billion a year. Multi-market operations, a four-person startup taken to seven figures, and multi-billion-dollar public companies. I have made the decisions I'm going to ask you to make. I lead the implementation, and I don't stop at recommendations.

A Partner You Can Trust

I work with you, not around you. You built this, and I'll treat it that way. I listen before I prescribe, I'm candid without turning it into a fight, and I'd rather strengthen your leaders than replace them. I use evidence instead of politics. And if I'm not the right person for this, I'll tell you early, while it's still cheap.

The Job

What I take off your desk.

All the normal COO work, plus the revenue and funnel work most COOs don't touch.

P&L Ownership Business & Operating Strategy Multi-Site & Multi-Market Operations Process Improvement (Six Sigma) Org Design & Leadership Development Change Management Conversion & Retention Pricing & Margin Sales Leadership & Enablement Customer Journey Design Voice of Customer & Customer Data AI vs. Human Work Design Talent Assessment & Hiring Plans Vendor & Supply Chain Cross-Functional Alignment Operating Cadence & KPIs
My Specialty

I find the leaks while I do the job.

The COO work happens either way. What comes with it is a repeatable system I have run over and over, in company after company, to find money that is quietly going out the door and growth nobody has gone after yet.

1

Understand who you serve, and map their journey

Who is actually buying, and what outcome are they hiring your product or service to deliver? Not the persona deck, the real answer. Then every step they take with you, first contact through renewal, including the handoffs nobody owns and the ones that only work because someone is quietly holding them together.

2

Bring in the data

Satisfaction, usage, and behavioral signals, read against the journey rather than in a dashboard by themselves. This is where the gap between what you believe is happening and what is happening shows up.

3

Identify and size the opportunities

Each one in dollars, ranked by return and by how fast it moves. You get a short list, not a hundred-page assessment.

4

Implement one at a time

In a way that connects the organization instead of fragmenting it further. One fix that holds beats five that compete for the same team's attention.

I have never walked into a company that didn't have both. What I find usually pays for me, and then some.

In their words.

"$200K a year of incremental revenue."
"What she delivered is what most consultants promise and almost none produce: a prioritized plan with the dollars attached, captured with the people and technology we already had. No new headcount. No new tools. Michelle learned the business incredibly fast and delivered value almost immediately. The thing that stands out most is that Michelle designs her work to keep delivering after she steps back. We are not building a dependency on an advisor. If you are a founder building something new, especially in housing, proptech, or any growth-stage business with real nuance to it, and you want a trusted operator who actually understands your industry and your model, Michelle is the call to make."
Dan Noma
Dan Noma
Founder & CEO, Easy Street Offers
"The value far exceeded what we invested."
"A rare ability to quickly understand a business, see what matters most, and translate complex dynamics into clear, practical direction. Michelle helped us see what needed to be clarified so customers could understand the value faster and move through the journey with more ease. I would highly recommend her to any founder or leadership team looking to better understand their customers, strengthen the customer experience, and create a clearer path for growth."
Tristan Gribbin
Tristan Gribbin
Founder & CEO, Flow
"A plan that will reap benefits for years to come."
"Michelle worked with me to improve my fitness studio operations. She quickly identified areas of improvement in my leadership team and sales processes. She was amazing to work with. She coached and educated my team and created a detailed plan that will reap benefits for years to come. I definitely recommend Michelle."
Danielle Munson
Danielle Munson
Owner, The Exercise Coach
"The person you want in the room."
"She starts from what the customer is experiencing, but never loses the thread back to what that means operationally and financially. Michelle is genuinely talented at putting structure around things that don't have it yet."
Rob Reiling
Rob Reiling
Head of Market Operations, Opendoor
Who I Work With
1

Recurring-revenue businesses.

SaaS, subscriptions, memberships, services, repeat purchase: anywhere the model lives or dies on customers who stay, renew, and buy more.

2

B2B, B2C, or both under one roof.

I've run revenue and operations on every side of the funnel, including businesses selling to companies and consumers at the same time.

3

Complex service delivery.

Relocation, home services, multi-location and franchise operations, logistics: businesses where the product is a promise kept by many hands. Lots of handoffs, field teams, and moving parts, where every job is a little different and quality depends on who shows up. I've run these models at national scale, and I know where the margin hides and where the experience breaks.

Not sure if that's you? Get on a call and I'll tell you straight. Worst case, you get a free read on your business.

If your revenue depends on renewals, retention, and customer value, this is for you.

When your customers win and your company wins at the same time, growth stops being a grind. That's the business I help you build.

The Win-Win Loop Customers stay & buy more Revenue up, costs down Happier employees Better customer experience
The Quiet Questions

What you're probably wondering.

You've been pitched before, and probably disappointed before. Here's what I'd want to know if I were sitting where you are.

"A fractional executive won't have enough time."

Fractional doesn't mean occasional. I take a small number of clients so each one gets real depth, and I work with your team rather than through you. You'll see value right out of the gate, because I use the same process every time to get inside a business quickly. Specifics in the first weeks, not the first quarter.

"She'll give advice without execution."

I've carried the P&L, so I know advice on its own changes nothing. A plan nobody executes is just an expensive opinion. I work alongside your team, we decide together what the right tools and process are, and I stay until the change is real and you can see it in the numbers.

"The improvements will disappear when she leaves."

That's what the system is for. Named owners, a cadence your team runs on their own, and metrics that tell you what's coming instead of what already happened. You don't go back to where you started. You keep building from where we finished. The goal was never for you to need me. It was for you to not need me.

"An outsider won't understand my company."

Complicated is the part I like. I've run SaaS platforms, thousands of simultaneous home renovations across multiple states, franchise operations, and global corporate housing. Every one of them was unusual. What stayed the same was how fast I could learn it, and which questions surface the money.

"My team will resist."

They will. I don't arrive with orders. I ask your people what they're seeing, I listen to the answers, and I build on what's already working instead of steamrolling it. In twenty-five years I have never worked with a team that didn't end up fully on board.

"How do I know it will pay for itself?"

You'll know the size of the opportunity in dollars before you commit to chasing it. What the return ends up being depends on what we decide to act on together, and the clients who have acted have seen 3 to 10 times their investment. I'd rather work with people who want to move.

Ways to Work With Michelle

The work is scoped to who you are and what you need, so it fits your business and your budget.

Start Here

The 4-Hour Working Session

Half a day with me and the people who actually know how your business runs. We map the customer journey, put your data next to it, and I size the opportunities I see in dollars.

If I don't find you an opportunity worth more than what you paid, I refund it. I have never had to.

The cost is credited toward whatever we do next.

Start With a Free Call →

The 90-Day Diagnostic & Pilot Sprint

A defined project rather than a relationship. I go deep across revenue, operations, and the customer journey, and size what the business is losing and what growth is sitting there unclaimed.

Then we run a pilot sprint on the highest-return item, so you see real movement against the baseline instead of taking my word for it.

Three-month minimum. You keep the execution from there.

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Fractional COO

Embedded leadership, not advice from the outside. I get inside your data and your operation, find where revenue is leaking and where growth is hiding, put dollars on it, and fix it with your team.

Ongoing leadership, an interim seat, or a transitional role: the engagement takes the shape you need.

Six-month minimum. Most clients stay longer.

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Speaking & Training

Warm, direct, and engaging. I bring the operator's view of revenue, operations, and customer experience, and the win-wins that make growth sustainable, to stages, offsites, and leadership teams. Both standard and custom offerings available.

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You don't have to carry it alone.

Book a Call
Michelle in conversation

Connect With Michelle

Whatever you're facing, the first step is the same. Bring your situation: the number that won't move, the handoff that keeps failing, the quarter that got away. In 30 minutes you'll get a straight read on what I see, what it's likely costing you, and whether I'm the right person to help. No pitch. No pressure. Come as you are. Bring the mess.

Book a Call
michelle@magnetizecx.com  ·  LinkedIn